Pantone Colors

Ok. So for those of you that are wondering ‘what the heck is Pantone?’ Check out this post from Abrams, the publisher.

And for those of you that are geeking out about this book? You are my people.

The obvious design consideration most at play here is color…and what a celebration!

But back to ‘what the heck is Pantone?!!’ The Pantone Management System is used primarily in the print industry, (but also in paint and fabric) and this color space assures colors are standardized and matched. Even though I live in RGB color world (think computer screen, not print), I get a little giddy over names like French Roast, Pink Flambé, and the 2012 color of the year, Tangerine Tango. Truth.

So I’ve been eyeing this book for months and finally snatched it up at bbgb Tales For Kids in Richmond, VA.

This board book is a beautiful introduction into the subtleties of color, the shades and tints, and the rich, descriptive names. And it’s just plain fun.

Kudos to Abrams and Pantone! You’ve delighted this color fan.